Welcome! My name is Lorna Bahn.
I call myself a Web Designer first and foremost, yet I have experience and passion in many areas of graphic design, marketing, print media, branding, typography, illustration, programming, and troubleshooting....Okay, I lied a little. I'm not passionate about troubleshooting, but I seem to have a knack for it.
I began studying illustration and graphic design in 2007 at Virginia Commonwealth University and started web design in 2010. Now that I'm out in the real world, I sit at my shiny computer all day long creating snazzy designs, marketing strategies, and websites for businesses big & small.
As a web designer, web developer, and graphic designer, I have the privilege of helping clients create unique and memorable experiences. I enjoy the entire creative process and strive to communicate clear messages that call users to action; I want to create things that help others succeed.
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Work Experience
Partnered closely with various product managers and business analysts in charge of discrete product capabilities as well as broad, cross-product initiatives. Produced designs with input from the product team to achieve the desired customer experience, including user flows, high-fidelity wireframes, detailed mockups, and interactive prototypes. Acted as the user-advocate in cross-functional teams with product, architects and engineering. Communicated design process and recommendations effectively to C-Suite level stakeholders and below, across the organization. Created intuitive products that elevated the user experience using best practices, current web trends, and user research. Collaborated with product managers, executives, business analysts, and other stakeholders to incorporate specific design requirements, visual treatment, and content structure.
Designed graphics and websites for radio, podcasts, and TV broadcasts as well as B2B branded print collateral for sponsorships.
Designer of graphics, UX/UI, B2C email marketing, social media campaigns, copywriting, print media, e-commerce portal imagery, sales promotions, photo retouching, brand identity, and all other marketing materials required. Designer, builder & admin of Digital Asset Management system and Employee Intranet.View Site →
Defined digital marketing strategies and tactics, promoted brand awareness and cross-discipline collaboration to create integrated design solutions, applied Lean UX principles, developed user testing for improved site UI, prototypes at various levels of fidelity, nurtured a cohesive product vision, and finessed visual designs at a vector or pixel level.
Designed and coded B2C and B2B email marketing campaigns, banner ads, electronic brochures, landing pages, and more.
Developed functional and appealing web applications, provided website maintenance and enhancements, designed and built employee intranet interfaces for two national clients, and maintained graphic standards and branding throughout interfaces.
Product logos, product packaging design, instruction manual layout and design, product photo retouching, web advertising, promotional videos, email marketing, design and management Velocity Micro's website, and marketing campaigns.
Provided graphics and print templates for a new line of products targeted at college students.
Responsible for high-definition, television-ready graphics and animations for various news stations in the American Southeast. Successfully handled a constant flow of work orders from over twenty stations without sacrificing quality of product.
Worked as an assistant to a freelance illustrator to create an exhibit for a children's museum in Louisiana and an educational comic for the Virginia Historical Society. Entrusted with completing and stream-lining supervisor's illustration as a result of my demonstrated ability to promptly resolve design and formatting issues to meet clients' standards and expectations.
Self-employed freelancer specializing in Web Design, Print Media, Branding, Graphic Design, and Email Marketing for private and commercial clients.
Volunteer computer lab technician for VCU School of the Arts, Communication Arts Department. Provided access and support to students needing program and design assitance.
Higher Education
Design Programs
Web Languages
B2B & B2C Email Marketing:
- Benchmark
- Bronto
- Constant Contact
- Klaviyo
- Mailchimp
- Silverpop
Project Management, Prototyping, & Testing:
- Agile; Lean UX
- Asana
- Azure (Microsoft)
- InVision
- Issuetrak
- ProofHQ
- Slack
- Teams (Microsoft)
- UserTesting.com
- Workfront (formerly AtTask)
eCommerce:
- Magento
- NetSuite
- WooCommerce
Other:
- ADA Compliance & WCAG
- Copywriting
- Google Analytics
- Libris Photoshelter DAM
- Microsoft Office Suite
- Print Media
- User Research
- User Testing
- Wireframing
Awards & Honors
Professional Certifications
Referrals & Testimonials
“I had the privilege of working with Lorna for several years at Alton Lane. She is, of course, an extremely talented designer, but brings so much more to the table. From copywriting to UX design, layout, web development, email management etc, Lorna handled everything I gave her with a positive, can-do attitude. She pours herself into her work and her team, is incredibly thoughtful and almost always ‘overdelivers’ - I can’t recommend Lorna highly enough and hope to have the chance to work with her again in my career. Wherever she works, she will make that company better."
“Having the privilege to work with someone who is excellent at their job, who is someone you respect, and you enjoy spending time with is extremely rare. I experienced all three of these in spades with Lorna. Professionally, Lorna has never met a deadline she doesn't like, has a keen eye, a wide ranging skillset, and is always a team player. Personally, she's fun, energetic and loves anything Corgi related. I recommend Lorna without hesitation."
"Working with Lorna has been nothing short of a professional joy. She is incredibly talented in the design and web space, but also timely, solution-oriented, and always thinks out of the box. Lorna consistently provides creative options that fit project aesthetics and elevate the brand. She is a strong asset to every team I have had the pleasure of working with her on, and works smarter & harder each day."
“Lorna has the ability to think strategically and creatively towards delivering finished products of extremely high quality. She is a pleasure to work with and is always looking for ways to teach others. She finds ways to communicate effectively and tactfully even in difficult situations. She is an asset to any team."
"Aside from being an undeniably talented designer and artist, Lorna is also a dedicated team-player, problem solver, and strategist. Whether Lorna was working with sales leadership to improve CRM, assisting the training team with onboarding new hires, or working directly with requests from the Showroom teams, she always delivered quick and measurable results. Lorna contributed to so many aspects of the business at Alton Lane. She’s reliable, positive, motivating, and a wonderful colleague."
"We at Biznuity have immensly enjoyed working with Lorna. Over the past couple of months, we engaged Lorna to revamp our website. She helped us simplify and clarify our messaging and marketing approach, with a special emphasis on delivery and interactivity on mobile devices. Lorna is one of those unique individuals who has the ability to blend creativity, professionalism and a strong work ethic into the achievement of a quality end-product. We hope to have the pleasure of working with Lorna again in the future."
"Lorna has an impeccable eye for design and brand. Her work with Velocity Micro put those skills on display. She easily conquered tasks both big and small with the ability to evaluate and execute tasks for our site on the micro level, as well as our entire marketing platform at the macro level. Even a gargantuan tasks like the complete redesign of our ecommerce site did not phase her."